D Day plus about 4 hours

Ever tried patting your head while rubbing your tum? If you can do that, then you are well equipped to send out several dozen press releases, a letter to your own mailing list, arrange for a famous theatre news website to break the news, make sure there is a shop to sell your book from and be sure it is available on your own site too. All simultaneously.

It happened. No power cuts, no system crashes. It just went out, with only Outlook Express wheezing gently under the strain.

8 books sold within the first 45 minutes, and literally wads of genuine congratulatory messages… almost none trying to blag a free copy.

Worth keeping the secret for more than a whole year for? You bet.